The Canadian Bar Association is the leading professional association for lawyers, judges and law students with 40,000 members nationally, including 8,000 here in BC. We are the essential ally and advocate of lawyers, providing professional development and valuable networking opportunities and serve our members and their interests in advocacy by promoting fair justice systems, facilitating effective law reform, promoting equality in the legal profession, and promoting a modernized self-governing profession. Learn more at cbabc.org.
Come join our team of passionate and energetic individuals who are committed to serving our members and supporting our volunteers. If you like a fast-paced environment and a variety of projects, this could be the place for you.
POSITION OVERVIEW
Reporting to the Manager, Marketing and Communications, the Digital Marketing Coordinator is responsible for coordinating email and social media campaigns, reporting on campaign analytics, and copywriting for the promotion of membership, professional development programs and other services. The role provides hands-on digital marketing support in the delivery of CBABC’s value proposition.
This individual combines creative communication skills and technical abilities to support CBABC marketing and communication initiatives. Strong organizational skills and attention to detail are highly valued. This role is ideally suited for a collaborative team player who is eager to learn and contribute to the success of CBABC.
KEY RESPONSIBILITIES
- Collaborate closely with various departments to develop and execute targeted email campaigns that support membership goals. This includes planning and coordinating content, developing and testing emails, scheduling delivery and analyzing reports.
- Support the content planning and delivery of CBABC’s bi-weekly Professional Development newsletter in collaboration with team members.
- Assist in writing and proofreading copy for communications, marketing, and member retention and recruitment. This could take the form of marketing collateral, web content, digital ads, emails, social media posts, media material and more.
- Help with drafting speeches for the CEO, the President and other Board members.
- Support and grow the Branch’s social media presence and work closely with the Graphics & Digital Designer and the Communications Specialist to plan and develop engaging content.
- Manage the social media calendar, write social posts and coordinate scheduling.
- Help build online community with engaging content, monitoring and responding to comments.
- Generate and analyze reporting from social media, web and email analytics to evaluate and monitor campaign effectiveness.
- Update the website content through content management system, applying best practices and brand standards.
- Provide back-up support to other members of the Communications and Marketing team during vacations and peak periods.
EXPERIENCE AND QUALIFICATIONS
- 1 - 3 years of work experience in digital marketing and communications
- Post-secondary education and training in communications, marketing or other relevant discipline
- Excellent written and verbal communication skills and high attention to detail
- Ability to think critically about content, ensuring it meets brand guidelines and conveys messaging goals
- Strong ability to anticipate project needs, prioritize and meet deadlines
- Experience with social media platforms and social media management tools
- Familiarity with email marketing software (e.g Higher Logic) and web content management systems (e.g. Kentico) is an asset
- Some experience with HTML and CSS would be beneficial
- Personable, professional, tactful and diplomatic; can be trusted to positively represent the CBABC and its reputation in every interaction
SALARY RANGE: $47,000 - $57,000
OUR COMMITMENT
CBABC is committed to supporting an inclusive work environment. We welcome applications from members identifying with any group including visible minorities, Indigenous Peoples, people living with a disability, people of diverse sexual orientation, gender identity or expression (2SLGBTQ+), and others. Qualified applicants from under-represented groups are encouraged to apply and to indicate in your cover letter if you belong to one of the designated groups.
We want to ensure the application process enables you to share your experience, skills and abilities. We expect the recruitment process will take place virtually. As such, you are invited to reach out to us, confidentially, if you face any barriers to participating in this application process. Contacting us will not impact the evaluation of your application.
Qualified applicants should submit their cover letter and resumé to hr@cbabc.org
We thank all applicants for their interest; however, only applicants selected for an interview will be contacted.